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The Parents Step Up campaign wants to
make parents aware that they are in charge, and ultimately accountable,
for their children’s weight. It is not our goal to offend
anyone.
The people who developed this campaign are also parents and
we know it is both the most important, and toughest, job a
human being will ever have -- particularly single moms who
are doing it without a partner.
It also is important to make note that some children have
health issues that contribute, or cause, excessive weight
gain that leads to obesity, such as a thyroid disorder. The
Parents Step Up campaign is NOT attempting to address
such situations. We are focused only on those parents who
have children becoming overweight or obese, due solely to
lifestyle issues, like nutrition and exercise. In the vast
majority of situations, childhood obesity is due solely to
lifestyle, not a health disorder.
We hope you agree that the point needs to be made that if
a child is obese, then there are parents who are responsible.
If you agree, or even disagree with us, we would like to hear
your thoughts. Please drop us a note and let us know your
opinions on the matter at opinions@parentsstepup.com.
Click to play
the television ad.
View
the ads
Click to view
the print ad in English.
Click to
view the print ad in Spanish.
Brown, Parker, Demarinis is the campaign's Advertising Agency.
dewey & associates, inc. is the campaign's Social Marketing
Firm.
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